Telmar systems are designed to analyze large industry databases used for the marketing, buying and selling of media. Below is a summary of the major U.S. surveys currently available to subscribers. New studies are added as the suppliers make them available. Hundreds of other surveys are available Worldwide.
US Market | Detail and Availability |
Census Data | Telmar’s County-level census estimates |
Erdos & Morgan | Opinion Leaders, Purchase Influence, Financial Advisor, Professional Investment – all surveys |
GeoPath | Out of Home Ratings – Market and Panel Data |
Global BusinessElite (GBI) | All Global Surveys |
Global Web Index (GWI) | All Global Surveys |
Interpret New Media | Quarterly Surveys |
IPSOS | All US and Global Surveys |
Kantar | MARS Pharmaceutical – All Surveys, Monitor – US, Global & Youth, Forester – Online Benchmark |
MRI | All National Adults 18+ Surveys, Teenmark, TwelvePlus, Kids,Ten Market, Custom Cable, Media Day, Market by Market and TV Upfront, including MRI-Fused Datasets |
MusicWatch | All Surveys |
Nielsen Audio | All Markets/Sweeps – Diary and PPM Markets |
Nielsen Scarborough | All Market Surveys, National (Multi-Market), USAPlus, Second Tier Markets |
Nielsen Television | All-Minute, Mid-Minute, NSI Local Monthlies (General, Black, Hispanic) including MRI-fused Data Sets |
Simmons | All LCS, NCS NHCS Surveys, Kids, Teens |
TGI Latina | All surveys |
Triton | Monthly Internet Radio |
YouGov | All Weekly Surveys |
For further information, please call your Telmar client service representative or email accountservices@telmar.com